It is important for estate agents to stay abreast with the latest technology and there is no denying that social media apps and platforms have provided estate agents with more opportunities to engage potential property buyers. Estate agents should be using Twitter to provide a higher standard of service to their clients but it appears as though a new social media platform is proving to be a hit with one estate agent. There is a need for estate agents to utilise every advantage that they can find in the property market and it seems as though the Periscope app is an ideal app for estate agents.
The app is a live streaming app and it allows users to broadcast live for their tablet or smartphone. The estate agent in question has been using the streaming app to showcase properties while being able to answer questions from users in real-time. This provides more people with the chance to see a property and to get a feel for what a property has to offer. It is not as though a buyer should decide to make a bid for a property based solely on what they seen with the Periscope app, but it will provide a good introduction to a property.
Simon Bradbury of the firm Thomas Morris, based in St Neots in Cambridgeshire, has been using the app to stream open house events and he says that it has provided a number of benefits. He spoke to local media, saying; “One thing people are critical of estate agents for is authenticity, and this is changing that.”
Live streaming apps provide people with the chance to view properties from their own home
The company carried out their first live streaming house viewing in Eynesbury in Cambridgeshire in May and 54 people watched the video online. This compares very well to the five people who visited the property in person, so it should help promote properties to a wider audience, which is something that all estate agents should be looking for.
Mr Bradbury continues by saying; “To have people tuning in and looking around the house, asking questions about the nearest schools, the nearest railway stations, how many bedrooms it has was really, really impressive.” These are the sort of questions that people are always going to want an answer for when it comes to property so being able to communicate and engage with potential buyers is of great benefit. There is a need for the area to have a good internet connection to allow the streaming to take place and there will be background noise to contend with. These apps shouldn’t be considered as being the only way to promote a property but it is definitely a way for interested buyers to get to know a property in good detail before pushing on with their interest.
A local marketing lecturer at the Judge Business School in Cambridge, Dr Eric Levy, was asked for his opinion on the app and the impact it could have on the estate agent industry. He said; “It definitely seems like it could make a big impact. I don’t know if it will signal completely the end of the real estate agent, but it may make a dent in that.”