Given the nature of the property market in recent years, it is fair to say that there have bene plenty of firms who have enjoyed success, but some companies have managed to achieve more success than others. With a name of Red Hot Property, you would expect the company to achieve some success, but it seems as though 2014 and 2015 have been tremendous for the company.
They have managed to expand their business and as well as opening a brand new company office in Whickham, which will lead to two new employees coming into the firm, the firm has also been named a five star rated firm. This honour was provided at the International Property Awards, and to capitalise on the positive run of form that the company has experienced of late, they have enlisted the services of a marketing consultancy, in order to promote their new ventures in the best possible manner.
Gareth Jones is the MD of the company and he spoke to local media about the positive run of form of late for the company. He said; “Last year was exceptional for Red Hot Property and 2015 is shaping up to be even bigger and better. Our success is down to our deliberately different approach to marketing and selling our clients’ homes. Our tried and tested methods have seen us become the number one agent in Northumberland; since 2009 we’ve sold more properties in the Tyne Valley region than any other agency. Our reach is expanding further across the North East, first with our head office in Hexham, then our office in Prudhoe, and now the opening of our Whickham office. At Red Hot Property our aim is now towards ‘advanced marketing’ and targeting our client’s home to the right audience, at the right time and for the right price to meet their needs.”
A strong web presence is crucial for estate agents these days
One of the things about working with contemporary marketing agencies is that you get cutting edge advice and guidance. It also sometimes means that you work with a firm that has a cutting edge name, which perhaps looks a bit strange when written down or when spoken. This is something that stood out when Gareth spoke about his company’s decision to appoint marketing consultants. He said; “In order to position Red Hot Property for the next phase of growth, we have appointed marketing experts r//evolution to work with us to ensure that our marketing is sector leading. Ultimately our focus is to help more people to sell their homes across the North East and beyond, whilst continuing our growth and subsequent expansion.”
Gill Burgess is the MD of r//evolution, and she said: “Our brief from Gareth is to help drive Red Hot Property forwards with a fresh and innovative approach that will re-affirm the company as a leader in its field. As such, we’ve developed Red Hot Property a new website, it’s a highly optimised, more advanced platform allowing for better social integration and therefore customer engagement. We’re also managing the agency’s social media platforms to better market homes for sale using digital channels such as Pinterest and embracing new media tools including video tours.“
There is no doubt that a contemporary website and effective use of social media is vital for estate agents to stand out in a crowded market place, and this is where working with a firm who is up to speed with latest techniques and strategies can help estate agents to get ahead in a crowded marketplace.